Avoid espresso coffee shop business mistakes

The Espresso Business Mistakes is an ebook for everyone who is evaluating whether to start or buy a coffee shop and espresso café business.

Starting a coffee shop would be a good idea and below are some statistics that support it:

  • Specialty coffee sales are increasing by 20% per year and account for nearly 8% of the 18 billion dollar U.S. coffee market.
  • Among coffee drinkers the average consumption in the United States is 3.1 cups of coffee per day.
  • 50% of the population, equivalent to 150 million Americans, drinks espresso, cappuccino, latte, or iced/cold coffees.
  • The annual sales for independent coffee shops for 2006 were $12 billion.
  • The average espresso driven business sells approximately 200-300 cups of espresso and coffee based drinks per day.

These statistics show that espresso business is very lucrative but you have to be very careful because it may turn into a coffeehouse nightmare. The Espresso Business Mistakes is the must read espresso coffee shop guide before you go on.

The Espresso Business Mistakes is written by two coffee shop and espresso café owners, Debbie Stall and Skip Pratt. They will tell you 49 significant mistakes that they made in their own coffee shop, mistakes that cost them $257.000. It is a 90 pages ebook full of solid, real world, and very embarrassing disclosures about their coffee shop learning experience.

The Espresso Business Mistakes will tell you:

  • The value of writing a business plan.
  • How much effort to put into your financial projections.
  • The stinking local government agencies and how they can foil a legitimate and well intentioned – and helpful service to your customers.
  • What you should and shouldn’t expect from your suppliers.
  • What type of equipment you should and shouldn’t buy.
  • 1 tip that will save you over $40,000.
  • Who is your real competition? Hint: It’s not who you think!
  • 10 industry and trade web sites that will save you dozens of hours to find key suppliers, marketing ideas, conventions and trade shows.
  • The best ways to find local and national suppliers.
  • The single item you need to lower your Liability Insurance premium by as much as 40%, saving you as much as $4,800 per year.
  • And much more…

If you buy the Espresso Business Mistakes you will also receive six bonuses:

  1. Menus & Recipes (ingredients by size, volume and vendor, Debbie’s full recipe book, etc).
  2. Marketing (VIP Club concept, VIP Club signup forms, etc.).
  3. Human Resources (employee time sheets, employee handbook, employee training schedule, etc.).
  4. Maintenance & Cleaning (daily cleaning tasks, weekly cleaning tasks, daily opening checklists, etc.).
  5. General (cash management process, inventory checklists, etc.).
  6. Coffee Primer (history of coffee, cultivation & harvesting, coffee bean processing, etc.)

I urge you to buy Espresso Business Mistakes and read it before you start spending a fortune in an espresso business.


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